Consumer Commentary was founded by Tyson Heyn, APR, who has reviewed consumer products for major nationwide magazines and independently since the late 1980s.  Heyn launched Consumer Commentary in 2004 in response to the growing need of manufacturers and distributors serving diverse markets to obtain objective and unbiased reviews of their products.

Our Mission

Given the overall 'implosion' of specialty news and trade outlets since the financial hey-day of the late 1990s, it has become increasingly difficult to secure thoughtful product analyses and reviews by the media.

Consumer Commentary addresses this problem uniquely: we open testing to a wide range of consumer products and ask all participants to contribute to covering our costs at a small, fixed, flat rate.  We can't be "bought" or influenced by manufacturers since all participating organizations pay the same, low, nominal fee, and consumers benefit by gaining access to in-depth product analysis in an environment free of advertisements and 100% without charge.  No other diversified testing organization can make this claim.

The products that Consumer Commentary reviews range widely in market and purpose.  Our tests include, but are not limited to:

 

Durable Goods Automobiles & Vehicles Household Appliances Home and/or Garden Maintenance Equipment Furniture Jewelry & Watches Small Business Equipment Watercraft Aircraft Other Durable Goods Non-Durable Goods Apparel Footwear Travel & Related Toys and Games Sporting Goods Printed Materials Optical Goods Recreational Equipment Home/Office Decor Outdoor Decor Other Non-Durables Consumer Electronics Computers & Related Cameras & Related Camcorders & Related Telecommunications & Phone Equipment Televisions Audio/Video Equipment Audio/Video Entertainment Content Software Other Electronics Consumables Food Beverages Ingredients Toiletries & Cosmetics Office Supplies Over-the-Counter Pharmaceuticals Infant/Child Products Paper Products Containers Other Supplies

Our Scope and Staff

Today, nearly 200 reviews are scheduled to be completed during 2005.  By utilizing our seasoned and professional judging staff who review 2,500+ other materials annually for Consumer Commentary affiliates, we have a strong foundation for developing far-reaching and insightful commentary on the products we review.

Our Success

Since 2004, Consumer Commentary has become increasingly acknowledged as one of the foremost voices in promoting and recognizing excellence in communications.  Today, Consumer Commentary's flagship newsletter enjoys one of the fastest growing readership bases in the industry.  Organizations ranging from the top of the Fortune 500, Ivy League universities, and federal governmental agencies to non-profits and small businesses rely on the expertise and capabilities Consumer Commentary and its affiliates deliver.

Now is just the beginning.  We remain committed to ensuring organizations of all sizes can have an equal voice in gaining objective and unbiased third-party reviews of the products they're delivering to consumers.